A dofollow backlink leading to a page on your website from the body text of a high-quality, topic-relevant website is referred to as a “quality backlink” in search engine optimization. Relevant keywords are used in the anchor text of the links in the highest quality backlinks.
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According to Google, “information that Google has about a business, from across the web, like links, articles, and directories,” determines a business’s prominence.
You’re in the right place if you want to create your white hat backlink strategy.
Ten excellent high quality link-building techniques
- Use relationships with reputable bloggers to distribute content.
This strategy focuses on reaching out via email to bloggers, writers, or publishers in order to establish connections that will allow for the obtaining of links.
Compared to cold emails, which have a 1-5% success rate, emails addressed to people you know typically get a much higher response rate.
Engaging a publisher or author in successful ways requires:
- Analyzing their website for broken links for free.
- Supporting their community.
- Samples of free products are being sent.
- Building links with cold outreach to competitors
One of my go-to tactics for obtaining links in any niche has been to target websites that link to your competitors but not yours.
Links from tools such as Majestic, Ahrefs, Moz, and Semrush are all in large databases.
With the features of each tool, entering one or more competitors and receiving a list of referring domains and links is simple.
- Make Appealing Visual Content
Original graphics, such as infographics and illustrations, are said to assist marketers in achieving their objectives by nearly 41% of respondents.
Additionally, visual content is deemed extremely important in marketing strategy by 52% of marketers.
Why do marketers place such a high value on visual content? Due to its ease of processing and sharing.
Making an infographic or any other kind of visual is a simple approach to boost the possibility that people will share your content.
Also, your website will receive a high quality backlink.
- Excellent guest post along with naturally occurring links
A guest post is a tactic that can be used to either find opportunities for team members to guest post or cultivate connections with current site contributors.
But, it’s simple to squander time penning articles for subpar blogs; instead, make sure you make good use of your time by contributing to reputable websites.
The simplest method to locate opportunities for guest postings is to use Google and the search operator {keyword} in the title, such as “write for us,” “guest author,” or “contributor.” Then start pitching article topics by working your way down the list.
- Links from the resource page to internal or homepage pages
Utilizing Google, Ahrefs, or BuzzStream for research is an easy way to get started.
Utilize the following search operators, upload to Ahrefs Batch Analysis, export the list, remove domains with a low Domain Rating (DR), and upload to BuzzStream to receive outreach and emails.
“keyword” + inurl:resources
“keyword” + intitle:resources
“keyword” + intitle:links
“keyword” + “useful resources”
“keyword” + “useful links”
Change “keyword” to the target keyword or terms associated with your niche.
- Skyscraper from highly regarded websites
This method, made popular by Brian Dean:
Examining websites that rank highly for a particular keyword.
Creating content that sets itself apart from articles with the highest rankings.
Contacting the websites that those articles link to.
Requesting that they replace the old link with yours.
Choose a hot topic, look up the best content online, and then produce an updated, more thorough version.
In order to request backlinks to your content, connect with bloggers and influencers in your niche.
- Rank well for statistical keywords to get links
Articles with original statistics will increase the effectiveness of link building outreach, but they can also obtain links by ranking for keywords that contain the words “statistics” or “study.”
When looking for information for upcoming articles, bloggers and journalists frequently turn to Google, with many first searching for terms like “SEO statistics.” These have the ability to secure links without sending an email.
To begin, brainstorm keywords to produce a list of terms that look like [keyword] + “statistics” or “study.” Next, search for the keyword on Google and see what kinds of studies come up.
Examine the articles with the highest rankings and produce a new study or an online data analysis the roundup.
- Creating links among podcast websites
Podcasts are becoming increasingly popular, though not all of them have websites. Look for podcasts that have websites where they advertise or repost written content.
Podcasts are a great way to raise brand awareness, but the real goal is to get a link to your website that will help your ranking.
Find a podcast website in your chosen niche by searching Google for [keyword]+podcasts. Once you find the website, make sure the podcast episodes are summarized in an article.
Listen to each podcast on this list to learn about the presenter’s perspective on the subject.
Lastly, interact with the hosts and other visitors on social media before getting ready to make a pitch.
- Apply Citations
Although citations aren’t as important as they once were for search engine rankings, their advantages still hold true.
Local citations assist in disseminating the details about your company throughout the extensive search network.
Although Google and other well-known search engines receive the vast majority of queries, these directories also draw traffic and serve as an additional avenue for customers to find your company.
Make sure your company is listed on Yelp, Facebook, Apple Maps, Google Business Profile (formerly Google My Business), and Yelp first.
Next, explore additional general or sector-specific directories.
You receive a backlink from each directory on which you are listed, which can be used to improve your backlink profile.
- Creating image links using reverse image lookup
Using this technique, you can build backlinks to a website that already makes use of your website’s imagery—just make sure it is properly cited.
Once these photos have been identified, get in touch and ask for a link and appropriate citation. This strategy functions best on websites with a large number of original images—ideally original artwork.
To locate the source URL, first perform a reverse image search in Google Images or TinEye by clicking on the image.
Next, use the forms on the website directly or upload the list of sites to BuzzStream to start outreach.
In the end, Understanding Google’s constantly changing search engine algorithm can take a lot of effort and trial and error.
Two surefire strategies to improve your page results in the SERPs are to concentrate on increasing your brand’s prominence and relevance.
One method to achieve this is through link building, which includes backlinks and internal linking.
However, establishing internal and backlinks is a great place to start.
